by PawnMaster | Sep 7, 2017 | Achieve Success, Business Success, Customer Focus, Customer Focused Business, Small Business
“Customer is King” has become a popular saying in business for good reason. Your customers ultimately make the determination about how successful your business becomes. So you need to keep your customers top of mind in every decision you make. For tips on keeping your...
by PawnMaster | Sep 5, 2017 | Employee, Employee Appreciation, Small Business, Small Business Trends, SOCIAL MEDIA
According to data compiled by Socialcast, 85 percent of workers like having their efforts recognized at work. But more than half feel like they’re not receiving enough recognition.
by PawnMaster | Aug 28, 2017 | Business, Business News, In The News, Industry, Pawn Shop, Security, Small Business
Recently, I was confronted with two events which provoked this entry. First, a potential client had told me that all the people who work at the POS stations are responsible for their cash drawer. “If they are short, it gets deducted from their pay.” He then boasted of...
by PawnMaster | Aug 24, 2017 | Business, Business Success, Selling, Small Business, Words and Phrases
If you’ve been in sales or marketing for any amount of time, you’ve likely heard the phrase “Sell the sizzle, not the steak.” But what does it really mean? Here’s an example of selling the steak vs. the sizzle:Steak: “This is a...
by PawnMaster | Aug 18, 2017 | In The News, News, Phishing, Phishing Attacks, Security, Small Business
When you think of cyber attacks, you may imagine complex campaigns against major corporations and governments. The reality, however, is far more common and serious – especially for small businesses.
by PawnMaster | Aug 16, 2017 | Email Marketing, Marketing, Small Business
Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse.
