by PawnMaster | Feb 7, 2017 | Marketing
“The number one reason why small business owners are online is to attract and engage with new customers, yet our report indicates small business owners may be having a hard time keeping up with the continually changing dynamic of the web,” the Web.com (NASDAQ:WEB) CEO...
by PawnMaster | Feb 6, 2017 | Marketing
When was the last time you evaluated your website from the perspective of a customer? Have you ever secret-shopped your own eCommerce site? It’s far too often for a company to implement a website, software solution, or new program and never look back. You may get...
by PawnMaster | Feb 2, 2017 | Marketing
If you have done any reading on online marketing, you’ve already learned why blogging is important for business owners. Blogs remain one of the most powerful tools for expanding your influence, building credibility, and getting more exposure for your...
by PawnMaster | Jan 27, 2017 | Marketing
Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less...
by PawnMaster | Jan 10, 2017 | Marketing
Businesses use display ads to highlight their products on websites in a variety of formats such as video, text, audio and images. Display ads share a common goal: to expand your online visibility and sell more products online. Two forms of display ads that drive...
by PawnMaster | Dec 30, 2016 | Marketing
The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.”...
