by PawnMaster | May 11, 2018 | Business, Business Success, Marketing
Do you know the 80/20 rule of retailing? According to BRP Consulting, 80% of a retailer’s sales typically come from 20% of its customers. The key to growing your business is to identify that 20% and get them to buy more from your store.
by PawnMaster | Apr 16, 2018 | Advertising, Marketing
Advertising is all about getting your message across and making it memorable. You’ve heard the messages, you know the taglines – Maybe she’s born with it. Taste the rainbow. Just do it. Where’s the beef? We’ve all seen cavemen, frogs, and pink rabbits hawking...
by PawnMaster | Feb 27, 2018 | Generational Marketing, Marketing
Are you in tune with what different generations of shoppers want? Probably not: A recent survey reports marketers are often off base about what matters most to different generations. A Blueprint for Using Audience Insights in Marketing Strategies surveyed both...
by PawnMaster | Jan 25, 2018 | Marketing, Marketing On Mobile, Online Marketing, Remarketing Campaigns
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.
by PawnMaster | Jan 15, 2018 | Marketing, Marketing On Mobile, Online Marketing
Consider the Best Strategies for Instagram Growth If you’re looking to use Instagram as a marketing platform for your business, you need a strategy. There are plenty of different ways you can go about growing your Instagram presence. And Lilach Bullock discusses some...
by PawnMaster | Jan 9, 2018 | FaceBook, FaceBook ads, Marketing, SOCIAL MEDIA
Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers, share information about business activities and reach out to potential clients. But changes to Facebook’s algorithm have made organic reach harder, as Mark...
