10 Hot Trends on Social Media Right Now for Main Street Store Owners

by PawnMaster | Apr 4, 2017 | Business Success, In The News, Small Business, Small Business Trends, SOCIAL MEDIA

Social media offers a wealth of opportunities for main street store owners. By engaging with existing customers and reaching out to new ones, a small business can significantly enhance and promote its brand and ultimately improve its bottom line by utilizing and...

5 Tips to Choose a Customer Loyalty Program for Small Businesses

by PawnMaster | Apr 3, 2017 | Business News, Business Success, customer loyalty, Did You Know, In The News, Small Business, Small Business Trends

Based on the interview and other ideas, we’ve come up with five tips for what to look for when you choose a customer loyalty program. Some of the tips apply as well to choosing a gift card program.  Look for these attributes when choosing a loyalty program and/or a...

PPC Pitfalls to Avoid as a Small Business Owner

by PawnMaster | Mar 31, 2017 | Business Success, In The News, Marketing, Online Marketing, PPC

Online advertising has given businesses of all sizes a chance to compete in the market. Before this tech time, only businesses with big budgets were able to advertise. Small businesses can now promote their products or services with just a small budget, and they are...

How to Deal With High Turnover at Your Store

by PawnMaster | Mar 28, 2017 | BE ON THE LOOKOUT, Business Success, In The News, Retail, Small Business, Small Business Trends

Turnover is part of life in retailing. After all, this industry tends to attract young employees, part-time workers and others who may see retail as a stepping stone rather than a career path. Still, when turnover is higher than usual, it can leave you struggling. If...

The Pros and Cons of Selling on Amazon

by PawnMaster | Mar 24, 2017 | Business Success, ecommerce, In The News

Syama Meagher, CEO of Scaling Retail, says the brands she works with have plenty to worry about when it comes to Amazon.com. Meagher draws on her experience at Barneys, Macy’s and Gucci in her current role as retail strategist, where she has taken on tasks...

6 Features of Effective Loyalty Programs

by PawnMaster | Mar 23, 2017 | Business, Business Success, Did You Know, In The News, Small Business, Small Business Trends

Are you getting the most from your retail loyalty program? Or are you considering implementing a loyalty program and wondering if it’s worthwhile? A study by Accenture polled more than 25,000 consumers and unearthed some insights about what loyalty programs actually...