by PawnMaster | Sep 20, 2017 | Advertising, Employee, Helpful Hints, Industry
There’s an old adage about advertising that I still remember to this day: Probably half of the advertising dollars you spend are wasted…and you don’t know which half it is. So instead of frustrating myself more, I stopped advertising and focused on my employees....
by PawnMaster | Aug 3, 2017 | Competitive Advantage, Did You Know, Firearms, Helpful Hints, Industry, Small Business
1. Clean your customer’s jewelry…for free! Nothing gets a conversation started with a customer faster and smarter than, “Ma’am, would you like to me clean that ring for you?” – especially a jewelry customer. It costs next to nothing, creates an avenue for discussion...
by PawnMaster | Jul 17, 2017 | Did You Know, Helpful Hints, In The News, Industry, Small Business
1. Use Facebook. If you don’t have a business page for your pawnshop, get one. Use incentives in the store to generate “followers” on your page (i.e. give a free DVD for a follow). Post everything you can in the Facebook Marketplace. Use the “boost” feature on...
by PawnMaster | Jul 12, 2017 | Business, Business Success, Helpful Hints, In The News, Industry, Small Business
1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...
by PawnMaster | Jul 10, 2017 | BE ON THE LOOKOUT, Business, Business Success, Did You Know, Helpful Hints, Industry, Small Business
1. Manager’s circle. An imaginary circle, usually in front of the counter where the manager stands. This way he/she can greet each customer and then discover the true intent of their visit. The manager acts as a facilitator for transactions, comedian, entertainer,...
by PawnMaster | Jul 5, 2017 | Business, Business Success, Helpful Hints, Industry, Pawn Shop, Small Business
1. All TV’s on the sales floor are turned on. Two factors sell nearly all TV’s… Price and picture. There is virtually no chance a TV that isn’t on will generate much interest from customers. Older TV’s may sometimes have a great picture and, hopefully, be affordable...
