by Data Age | Oct 29, 2014 | Competitive Advantage, Education, Marketing, Retail, Technology
The first sale computer programmer Pierre Omidyar made on his site AuctionWeb was for $14.83 in 1995. Why is that significant? Because Omidyar had sold a broken laser pointer to someone who actually collected broken laser pointers. Knowing that he was on to something,...
by Data Age | Sep 26, 2014 | Business, Business News, Competitive Advantage, Industry, Retail
Sellers are still struggling to come to terms with eBay’s new returns policies and practices, and apparently eBay customer service is adding to the confusion. One reader says she is very concerned about what eBay Customer Service Reps are telling sellers about...
by Data Age | Sep 24, 2014 | Business, Business News, Competitive Advantage, Marketing, News
Editors Note: Marc Cohen’s article touches directly on the articles we posted “15 Things You Should Avoid When Social Media Marketing” Since its first airing in 2004, “The Biggest Loser” a reality TV show featuring obese contestants who...
by Data Age | Sep 24, 2014 | Competitive Advantage, Industry, Marketing
Social Media Marketing (SMM) gets a lot of attention from the press and many small businesses have seen a lot of success using it. If you are looking at this channel as a way to market your pawnshop be aware you can make some mistakes that will hurt your business more...
by Data Age | Sep 22, 2014 | Business, Business News, Competitive Advantage, Marketing, News, Retail
It looks like higher end stores will see an increase in their average holiday sales but not so much with the bargain stores. Worthington-based Prosper Insights & Analytics have been looking digging into their data and their main finding is this: above average...
by Data Age | Sep 18, 2014 | Business, Competitive Advantage, General Merchandise, Retail
A lot of pawnshops will sell their excess inventory on eBay. Some shops have a lot of success doing so and others find the work involved and the fees associated with eBay can eat pretty heavily into their profits. Those that have success put a lot of effort into...
