9 Creative Ways You Can Encourage Impulse Buying in Your Retail Business

by PawnMaster | Aug 23, 2017 | Business, Business Success, Impulse Buying, Retail

Are you ignoring a potentially profitable type of product in your retail store? I’m talking about impulse buying. More than three-fourths of Americans have made an impulse buy in the past three months; of those, more than half have spent over $100 on an impulse buy,...

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

by PawnMaster | Aug 10, 2017 | Business News, Business Success, Digital Marketing, Email Marketing, Marketing, Online Marketing

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve...

5 Helpful Hints for Pawnbrokers – Volume 3

by PawnMaster | Jul 12, 2017 | Business, Business Success, Helpful Hints, In The News, Industry, Small Business

1. Audit your safe and firearms every month. Theft is an unfortunate reality in our business. Lots of cash, jewelry and firearms creates lots of theft opportunities. Create a regular but random schedule to verify jewelry loans/layaways (you should open a few envelopes...

5 Signs You Need to Reconsider Your Sole Proprietor Status

by PawnMaster | Jul 11, 2017 | Business Licensing, Business News, Business Success, In The News, Small Business

Although the simplicity and affordability of running a business as a sole proprietorship may have attractive perks, there are reasons why you might benefit from forming an LLC (limited liability company) or corporation instead.

5 Helpful Hints for Pawnbrokers – Volume 2

by PawnMaster | Jul 10, 2017 | BE ON THE LOOKOUT, Business, Business Success, Did You Know, Helpful Hints, Industry, Small Business

1. Manager’s circle. An imaginary circle, usually in front of the counter where the manager stands. This way he/she can greet each customer and then discover the true intent of their visit. The manager acts as a facilitator for transactions, comedian, entertainer,...

Reputation Marketing: Answers to Common Online Review Questions

by PawnMaster | Jul 7, 2017 | Business News, Business Success, In The News, Marketing, reputation, reputation marketing

Reputation marketing and online reviews are taking the business world – and digital marketing industry — by storm. Ever since Amazon first began allowing people to leave reviews (good AND bad ones) on their site, consumers have turned to online reviews to make...