by PawnMaster | Jun 13, 2017 | Business, Business Success, In The News, Marketing, News, Online Marketing, Small Business
Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach. New data reveals a large number of consumers (64 percent) say watching a marketing video on Facebook has influenced a purchase...
by PawnMaster | Jun 12, 2017 | Diamonds, Gems, Gold & Jewelry, In The News, Jewelry
First quarter U.S. retail jewelry sales showed a slight increase, according to the U.S. Department of Commerce figures, though most gains appeared to be at the higher and lower ends. Larger U.S. jewelry chains, which generally serve the middle class market, are...
by PawnMaster | Jun 9, 2017 | Business, Business News, In The News, News, Small Business, SOCIAL MEDIA
Social Media has become a worldwide phenomenon. The growth in usage statistics is staggering across the numerous platforms that make up this online world. In 2016 alone the number of social media users rose by 176 million bringing the total number of active social...
by PawnMaster | Jun 8, 2017 | ebay, ecommerce, In The News, Industry, Marketing, Online Marketing, Online Selling
EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its...
by PawnMaster | Jun 7, 2017 | BE ON THE LOOKOUT, Did You Know, In The News, News, Shipping Cost, Small Business
Like most entrepreneurs, I’m constantly looking for ways to make my companies run more profitably, and I try to leave no stone unturned. I discovered a few years ago that I hadn’t really paid much attention to shipping costs — both for goods I order in and for...